Copywriting, Gary's Thoughts

Bubbles

This is a still from the movie 'Zardoz' (1974) to illustrate the idea of an over-protected community living in a Bubble
Today, I had a lovely convo with a great tech company trying to do lead gen via content. Which is the right idea. Excellent product set, all great, solid story. First half of the conversation, cuddly and warm. Second half, less so.. as they were literally unable to answer the
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Journalism

‘This Is A Journey Into Sound’

Can’t teach an old dog new tricks, huh? Well, maybe this old canine’s proven that wrong. Proven it to himself, if nothing else… What am I rabbiting on about? As a freelance tech journo and proudly-self-declared ‘hack,’ I’ve stuck very close to words in my career. In fact, I’ve boasted
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Gary's Thoughts

Whatchathink Of My New Website?

gary flood freelance writer
Hello, and thanks for stopping by my new online professional ‘home’ – my new work site, where I put out my stall of services so as to attract the great new contracts, gigs, one-offs, retainers, lifelong financial support and all the other things that we freelance word-herders lie a-bed at night
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Copywriting

Is Your B2B Content Earning its Keep?

Though sometimes we might feel we’re in a rather perverse branch of the entertainment industry, in business writing it ultimately has to be about sales. Dress it up as much as you want; B2B companies need to attract interest that in a few, but sufficient, cases will lead to a
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