Copywriting

End of June diginomica business-IT user success stories update

Hey folks, because of various factors in June I did a catch-up and so was able to place four of the above on the site, not just three as usual. These were, in reverse order of appearance: University of Birmingham turns to IoT to improve student experience and support Net
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Bubbles

This is a still from the movie 'Zardoz' (1974) to illustrate the idea of an over-protected community living in a Bubble
Today, I had a lovely convo with a great tech company trying to do lead gen via content. Which is the right idea. Excellent product set, all great, solid story. First half of the conversation, cuddly and warm. Second half, less so.. as they were literally unable to answer the
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Is Your B2B Content Earning its Keep?

Though sometimes we might feel we’re in a rather perverse branch of the entertainment industry, in business writing it ultimately has to be about sales. Dress it up as much as you want; B2B companies need to attract interest that in a few, but sufficient, cases will lead to a
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