Can’t give too much away atm, but a lot of interesting things are happening both for this site–which is being refreshed from top to bottom, scientifically optimised, and extended to include better ways to start working with me. That’s across both my: editorial (independent journalism) B2B copywriting (helping hi-tech PR
Tag: B2B content
Today, I had a lovely convo with a great tech company trying to do lead gen via content. Which is the right idea. Excellent product set, all great, solid story. First half of the conversation, cuddly and warm. Second half, less so.. as they were literally unable to answer the