Hi guys, in the first of a new regular series I want to share what I have written for diginomica, which is my primary outlet for my journalism right now. The site tasks me to go to market to get user interviews on how some kind of tech has given
Tag: B2B content
Can’t give too much away atm, but a lot of interesting things are happening both for this site–which is being refreshed from top to bottom, scientifically optimised, and extended to include better ways to start working with me. That’s across both my: editorial (independent journalism) B2B copywriting (helping hi-tech PR
Today, I had a lovely convo with a great tech company trying to do lead gen via content. Which is the right idea. Excellent product set, all great, solid story. First half of the conversation, cuddly and warm. Second half, less so.. as they were literally unable to answer the
