Today, I had a lovely convo with a great tech company trying to do lead gen via content. Which is the right idea. Excellent product set, all great, solid story. First half of the conversation, cuddly and warm. Second half, less so.. as they were literally unable to answer the
Gary’s Thoughts
Hello, and thanks for stopping by my new online professional ‘home’ – my new work site, where I put out my stall of services so as to attract the great new contracts, gigs, one-offs, retainers, lifelong financial support and all the other things that we freelance word-herders lie a-bed at night
Last month I was flattered to be invited to participate in a special webinar on what B2B PRs should be doing in the current crisis. Entitled ‘B2B Tech PR in the time of Covid19,’ the event (March 26th) was organised by the nice people over at Champion Communications. I’d been